The Green Beauty Revolution
Back to the Roots
The beauty and personal care sector has been undergoing a revolution these last few years.
It has progressively moved away from the conventional beauty industry’s practices of cheap filler ingredients, harsh chemicals, and animal by-products. And instead, it’s shifting towards a more sustainable, eco-friendly, organic, and “green” approach. This transition is fueled by rapid innovation in the field of herbal extracts, antioxidants, and natural alternatives to what are now considered outdated formulas and methods.
The value of this growing industry is predicted to reach 25 billion by 2025.
We can trace this growth to the public’s continued learning about the real benefits of organic ingredients, as well as the boom in environmental consciousness and a growing sense of corporate responsibility.
It is important to realize that the conventional beauty products we are used to are not only full of perfumes and other irritants, but also tend to contain nearly imperceptible traces of active ingredients. With manufacturers adding just enough to get away with advertising them on the label, but not nearly the amount necessary to provide the user any significant results. Newer brands, on the other hand, are choosing to focus on potency and performance by synthesizing powerful herbal and/or natural ingredients.
These companies often will commit to sustainable practices such as growing their own ingredients or sourcing them locally. There is craftsmanship to their manufacturing process, care at the baseline of their product, and a strong guiding mission or philosophy.
This fundamental shift mirrors the transformations taking place in other sectors like the sustainable food and DIY (“do-it-yourself”) movements. On a macro level, we seem to be returning to the proverbial root of things.
The industrial revolution birthed an era of mass manufacturing which, while also providing for the masses for the very first time in history, also replaced a more intimate, careful approach to production and creation. As we move into the future, however, we appear to be reclaiming this forgotten memory of the past:
The magic found between technology and innovation—and the ancient, timeless wisdom of nature.
We invite you to meet one of the producers at the root of the sustainable beauty industry, Synthesis Organics.